ST: Welcome Gudy Herder to the Style Tastemakers today! Tell us a little about yourself and your background.
GH: I am a trend expert based in Barcelona specializing in lifestyle & interior, and I love to spend time in my ceramics atelier where I can totally relax. I’ve been living in Spain for the past 26 years, mostly in Barcelona which I call home today. I am come from the retail industry and started as a visual merchandiser. I ended my corporate career in 2000, leaving a retail management position in the fashion and luxury field. I used to be in charge of shops on an international level.
ST: How did you get into styling?
GH:I took over the accessory department at the largest furniture retail company in Spain and when we first decided on launching our catalog in a magazine style (think IKEA), someone had to do it. I had a visual merchandising background and just took the plunge. It turned out great. I spent, from that moment on, a minimum of 3 months a year in a photo studio and easily another 2 months on defining concepts and prepping. Today I am more focussed on trend consulting, speaking and teaching, and I take styling gigs only if my agenda allows so.
ST: What is the one styling prop you can’t live without? I imagine your beautiful ceramics have to be up there on your list.
GH: I am afraid I do not have ONE prop, but I love to work with moodboard props, such as tear sheets, color chips, fabric samples, and natural props. My ceramics collection would probably be my other favorite object.
ST: You also teach workshops. Can you tell us more about how those came to be?
GH: One of my passions is moodboarding. Since I find it a very powerful tool for gaining clarity in any creative process and an effective way of pitching projects, I thought it could be interesting to share my knowledge. There is nothing else on the market when it comes to tactile moodboarding and you can’t get access to courses, tutorials or books that offer more of a value. That’s why I set up a series of moodboard workshops a year and a half ago that have eventually evolved into online courses in English and Spanish. I am constantly surrounded by creative by creative people in my work and just love it.
ST: Who’s work inspires you?
GH: Currently Karl Lagerfeld. I just visited the Mademoiselle Privée exhibit when in London. That was an outstanding experience with an allover extremely well designed concept with all sorts of creative technologies involved. He is a very complete artist who inspires all sorts of disciplines. I am not a fashion expert but do get wonderful inputs and trend information from that field, and Karl lagerfeld is certainly one of my favorite characters here to watch.
(PHOTOS: GUDY HERDER)